"We’re working to group everyday services together on one honest, simple, intuitive, and easy to use platform. No hassle. Just service."

Børge Leknes - CEO & Co-Founder Hudya Group

Hudya is a future-oriented Norwegian group with global ambitions.
Our unique platform enables us to create and distribute everyday services at a low cost worldwide, starting in Norway, Sweden and Denmark.

View our available products in Scandinavia:

We are challengers, seeking to disrupt the established market for everyday services. We want our customers to get an insanely good customer experience and save time and money.

Get to know us

Our history so far

Hudya was founded by Børge Leknes, Morten Kvam and Pål Lauvrak.

Aug 2016

Greger Teigre Wedel joins in as partner.

Jan 2017

Launch of Hudya Power in Norway in partnership with Energi Salg Norge.

Mar 2017

Acquisition of Bodø Forsikringssenter AS & Nordafor AS. Niclas Öst joins as partner and Country Manager Sweden.

Apr 2017

Carsten Müller joins in as partner, Chief Business Development Manager and Country Manager Denmark.

May 2017

Launch of Hudya Power in Sweden in partnership with Energi Försäljning Sverige.

Jun 2017

Acquisition of Gradén Mattsson AB. 221 employees. Revenue SEK 100m. EBITDA SEK 6.9m (2016).

Aug 2017

Organization in place to ensure high growth – new board of directors and key employee hires.

Sep 2017

Launch of Hudya Insurance in Norway in partnership with Frende Forsikring.

Nov 2017

Launch of Hudya Power in Denmark in partnership with Energi Denmark.

Dec 2017

Acquisition of Aconto AS. Revenue MNOK 50. EBITDA 10 MNOK (2017). …and Telipol. Revenue 25 MNOK (2018e)

Jul 2018

Launch of Aconto Denmark as the second vertical in Hudya Denmark.

Apr 2019

Acquisition of Conteo AB in Sweden as a first step to launch refinancing in Sweden.

Apr 2019

Acquisition of all activities of SalesPartners Direct Sales ApS in Denmark. All activities are transferred to Hybrid Distribution ApS, a company in Hudya Group.

May 2019

Acquisition of SEQR Group AB in Sweden – gaining access to advanced fintech back-end infrastructure in an existing scalable payment platform and app.

Jun 2019

Merge with Payr AS, combining the product innovation strength of Payr with the distribution and market power of Hudya.

Jul 2019

Hanne Ek is appointed as CFO for Hudya Group AS.

Sep 2019

Latest news

Corporate news, Press releases

Hanne Ek is appointed as CFO for Hudya Group AS

Hudya Group proudly announces that Hanne Ek is appointed as CFO for the group. To gather all the “threads” and ensure the best possible implementation of the Hudya strategy, we have been looking for a senior CFO to handle the overall financial responsibility of the group. When we came across Hanne Ek’s profile, we quickly …

17 days ago

Corporate news, Internal

July was fantastic!

These days, the Hudya machinery is rolling faster and faster. Our mix of digital and AI resources in combination with great systems and warm hands turns out to be really smart. In fact, July was fantastic for Hudya! Read our blog to learn what happened during the summer-weeks of 2019.

1 month ago

Hudya in the press

Hudya in the press: Merging with Payr

The news regarding our merge with Payr also reached the international press, finextra.com + ibsintelligence.com. Finextra is one of Europe’s largest FinTech online newspapers, and IBS Journal is  IBS Journal is one of the world’s leading monthly FinTech news, analysis and research publications. Read the articles here: https://www.finextra.com/pressarticle/79238/nordic-fintechs-hudya-and-payr-to-merge  

1 month ago