"We’re working to group everyday services together on one honest, simple, intuitive, and easy to use platform. No hassle. Just service."

Børge Leknes - CEO & Co-Founder Hudya Group

Hudya is a future-oriented Norwegian group with global ambitions.
Our unique platform enables us to create and distribute everyday services at a low cost worldwide, starting in Norway, Sweden and Denmark.

View our available products in Scandinavia:

We are challengers, seeking to disrupt the established market for everyday services. We want our customers to get an insanely good customer experience and save time and money.

Get to know us

Our history so far

Hudya was founded by Børge Leknes, Morten Kvam and Pål Lauvrak.

Aug 2016

Greger Teigre Wedel joins in as partner.

Jan 2017

Launch of Hudya Power in Norway in partnership with Energi Salg Norge.

Mar 2017

Acquisition of Bodø Forsikringssenter AS & Nordafor AS. Niclas Öst joins as partner and Country Manager Sweden.

Apr 2017

Carsten Müller joins in as partner, Chief Business Development Manager and Country Manager Denmark.

May 2017

Launch of Hudya Power in Sweden in partnership with Energi Försäljning Sverige.

Jun 2017

Acquisition of Gradén Mattsson AB. 221 employees. Revenue SEK 100m. EBITDA SEK 6.9m (2016).

Aug 2017

Organization in place to ensure high growth – new board of directors and key employee hires.

Sep 2017

Launch of Hudya Insurance in Norway in partnership with Frende Forsikring.

Nov 2017

Launch of Hudya Power in Denmark in partnership with Energi Denmark.

Dec 2017

Acquisition of Aconto AS. Revenue MNOK 50. EBITDA 10 MNOK (2017). …and Telipol. Revenue 25 MNOK (2018e)

Jul 2018

Launch of Aconto Denmark as the second vertical in Hudya Denmark.

Apr 2019

Acquisition of Conteo AB in Sweden as a first step to launch refinancing in Sweden.

Apr 2019

Acquisition of all activities of SalesPartners Direct Sales ApS in Denmark. All activities are transferred to Hybrid Distribution ApS, a company in Hudya Group.

May 2019

Acquisition of SEQR Group AB in Sweden – gaining access to advanced fintech back-end infrastructure in an existing scalable payment platform and app.

Jun 2019

Merge with Payr AS, combining the product innovation strength of Payr with the distribution and market power of Hudya.

Jul 2019

Hanne Ek is appointed as CFO for Hudya Group AS.

Sep 2019

Latest news

Corporate news

Brokerage firm Norne Securities raises capital for Hudya in Norway prior to listing in Sweden

Hudya has engaged the Norwegian brokerage firm Norne Securities to recruit investors in a Private Placement before heading for the stock exchange in Sweden this autumn. ­­ –  Hudya Group is an exciting fintech case for Norwegian investors, says Norne Securities’ adviser Per Rustad Ørvik. Please read our blog for further details.

29 days ago

Corporate news

Hudya Group will be listed on the Nasdaq First North stock exchange!

After considering various paths for further growth, we at Hudya Group AS have finally landed on one single track. We’re going to be listed! We have selected Nasdaq First North in Stockholm for our listing, and we will be listed in Q4 2019. We believe, with our profile as a growing fintech company with great …

1 month ago

Corporate news, Press releases

Hanne Ek is appointed as CFO for Hudya Group AS

Hudya Group proudly announces that Hanne Ek is appointed as CFO for the group. To gather all the “threads” and ensure the best possible implementation of the Hudya strategy, we have been looking for a senior CFO to handle the overall financial responsibility of the group. When we came across Hanne Ek’s profile, we quickly …

2 months ago