"We’re working to group everyday services together on one honest, simple, intuitive, and easy to use platform. No hassle. Just service."

Børge Leknes - CEO & Co-Founder Hudya Group

Hudya is a future-oriented Norwegian group with global ambitions.
Our unique platform enables us to create and distribute everyday services at a low cost worldwide, starting in Norway, Sweden and Denmark.

View our available products in Scandinavia:

We are challengers, seeking to disrupt the established market for everyday services. We want our customers to get an insanely good customer experience and save time and money.

Get to know us

Our history so far

Hudya was founded by Børge Leknes, Morten Kvam and Pål Lauvrak.

Aug 2016

Greger Teigre Wedel joins in as partner.

Jan 2017

Launch of Hudya Power in Norway in partnership with Energi Salg Norge.

Mar 2017

Acquisition of Bodø Forsikringssenter AS & Nordafor AS. Niclas Öst joins as partner and Country Manager Sweden.

Apr 2017

Carsten Müller joins in as partner, Chief Business Development Manager and Country Manager Denmark.

May 2017

Launch of Hudya Power in Sweden in partnership with Energi Försäljning Sverige.

Jun 2017

Acquisition of Gradén Mattsson AB. 221 employees. Revenue SEK 100m. EBITDA SEK 6.9m (2016).

Aug 2017

Organization in place to ensure high growth – new board of directors and key employee hires.

Sep 2017

Launch of Hudya Insurance in Norway in partnership with Frende Forsikring.

Nov 2017

Launch of Hudya Power in Denmark in partnership with Energi Denmark.

Dec 2017

Acquisition of Aconto AS. Revenue MNOK 50. EBITDA 10 MNOK (2017). …and Telipol. Revenue 25 MNOK (2018e)

Jul 2018

Launch of Aconto Denmark as the second vertical in Hudya Denmark.

Apr 2019

Acquisition of Conteo AB in Sweden as a first step to launch refinancing in Sweden.

Apr 2019

Acquisition of all activities of SalesPartners Direct Sales ApS in Denmark. All activities are transferred to Hybrid Distribution ApS, a company in Hudya Group.

May 2019

Acquisition of SEQR Group AB in Sweden – gaining access to advanced fintech back-end infrastructure in an existing scalable payment platform and app.

Jun 2019

Latest news

Corporate news, Internal, Uncategorized

Hudya Group is merging with the Norwegian fintech-star, Payr!

Payr is a Norwegian fintech company that has developed an app for billing and also created technological solutions for a simpler economic everyday life. The app has been established as an advanced market platform for consumer services. Last year, Payr was named one of the 100 most innovative fintech companies in the world by KPMG …

2 days ago

Corporate news, Hudya in the press, Internal, Uncategorized

In the press: Hudya buys SEQR

The Swedish page industrinyheter.se has published an article regarding our new acquisition of SEQR Group AB (article in Swedish). http://www.industrinyheter.se/20190613/29695/seqr-group-kops-upp-av-norsk-storsatsare

1 month ago

Corporate news, Press releases, Uncategorized

Press release NO: Acqusition of Swedish SEQR Group AB

Here is the Norwegian press release (in Norwegian) regarding our recent acquisition of the Swedish SEQR Group AB. https://www.mynewsdesk.com/no/hudya/pressreleases/hudya-gjoer-et-stort-byks-i-fintechsatsningen-og-kjoeper-svenske-seqr-group-ab-2884781

1 month ago