About Hudya

The company

Hudya Group is a Nordic operator within the power, telecom, insurance, banking and alarm/smart living markets with headquarters located in Norway.

Hudya was founded in 2016 by Børge Leknes, Morten Kvam and Pål Lauvrak with the idea of providing everyday services in a fair and simple way.

Since its foundation, Hudya has established operations in Norway, Sweden and Denmark with a pro-forma revenue of approx. NOK 190m (2018 estimate). Hudya aims to establish further subsidiaries in selected European markets during 2018 and 2019.

Hudya is aiming to combine the advantages of technology while understanding that interpersonal relationships continue to be an important factor for a holistic customer experience.

Our mission: Easy, fair and hassle-free

No one wants to spend time reviewing contractual terms, monitoring bills, and listening to elevator music while on hold. That’s what we’ll do for you. We’ll make sure you get a fair deal and more peace of mind.

Our manifesto

We start with one simple promise: To help people spend time on the things that really matter.

We believe managing everyday life should be easy. That’s why we’re working towards building one platform to manage everyday services, from electricity to insurance.

We refuse to spend time on multiple sites, remembering passwords, or unsubscribing from newsletters.

We believe there are better things to spend time on, like page turners, karaoke road trips, Sunday morning lie-ins, and skipping stones.

We refuse to accept unnecessary costs and hidden fees. We demand transparency from industries known for making terms and conditions difficult to understand.

We will be responsible for negotiating the best terms and reading the small print.

We make it easy for customers to leave us at any time. We believe they will want to stay.

We believe in conversations, not corporate or legal jargon.

We believe the world is confusing and cluttered enough. We champion simplicity, integrity and honesty.

We embrace technology because it helps make life easier.

We believe nothing takes the place of a human voice.

We believe companies should think more about people than profit.

Hudya.
Life, simplified.

Core concepts

One digital platform for six industries

Electricity, insurance, banking, telecom, alarm and smart living.

Customer focus and "ownership"

Honest and transparent customers relationship. No binding period, customer retention through customer trust in pricing and service.

Strong strategic partnerships

One product partner within each industry. “Plug and play” partnerships.

Digital with analogue assistance

Automated solutions with minimal overhead to ensure long-term competitive prices. Analog customer service to provide top customer service and sales assistance.

Hudya presence

Austin, USA
Tech by demand

6

Santa Fe, Argentina
Tech and design

47

Oslo, Norway
HQ global, tech and distribution

3

Copenhagen, Denmark
HQ and distribution

30

Bodo, Norway
Distribution

15

Tromso, Norway
Distribution

60

Stockholm, Sweden
HQ and distribution

Kharkiv, Ukraine
Tech by demand

Hudya has established operations in Norway, Sweden and Denmark with a pro-forma revenue of approx. NOK 190m (2018E). Hudya aims to establish further subsidiaries in selected European markets during 2018 and 2019. In addition to operations in Scandinavia, Hudya has tech resources operating from Ukraine, USA and Argentina as well.

Our history so far

Hudya was founded by Børge Leknes, Morten Kvam and Pål Lauvrak.

Aug 2016

Greger Teigre Wedel joins in as partner.

Jan 2017

Launch of Hudya Power in Norway in partnership with Energi Salg Norge.

Mar 2017

Acquisition of Bodø Forsikringssenter AS & Nordafor AS. Niclas Öst joins as partner and Country Manager Sweden.

Apr 2017

Carsten Müller joins in as partner, Chief Business Development Manager and Country Manager Denmark.

May 2017

Launch of Hudya Power in Sweden in partnership with Energi Försäljning Sverige.

Jun 2017

Acquisition of Gradén Mattsson AB. 221 employees. Revenue SEK 100m. EBITDA SEK 6.9m (2016).

Aug 2017

Organization in place to ensure high growth – new board of directors and key employee hires.

Sep 2017

Launch of Hudya Insurance in Norway in partnership with Frende Forsikring.

Nov 2017

Launch of Hudya Power in Denmark in partnership with Energi Denmark.

Dec 2017

Acquisition of Aconto AS. Revenue MNOK 50.
EBITDA 10 MNOK (2017).

…and Telipol. Revenue 25 MNOK (2018e)

Jul 2018

Management team

Meet our highly experienced management team with experience from relevant industries, distribution, digitalization and partner-based businesses with the ability to create strong growth.

Børge Leknes

Børge Leknes

Chief Executive Officer

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Morten Kvam

Morten Kvam

Chief Communications Officer

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Pål Lauvrak

Pål Lauvrak

Chief Concept Officer

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Greger Teigre Wedel

Greger Teigre Wedel

Chief Technology Officer

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Carsten Müller

Carsten Müller

Chief Operating Officer

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Niclas Öst

Niclas Öst

Managing Director, Hudya Sweden

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Jan Gapinski

Jan Gapinski

Operational Excellence

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Thomas Gjelsnes

Thomas Gjelsnes

Interim CFO

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Board of directors

Meet our broadly composed board of directors. Hudya Group’s board members are professional and competent with experience from tech, digitalization, equity, IPOs, globalization, communication, leadership, distribution, strategic alliances and consulting.

Ole Morten Settevik

Ole Morten Settevik

Chairman of the board

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Kathryn Moore Baker

Kathryn Moore Baker

Deputy Chairwoman

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Hasse Iwarsson

Hasse Iwarsson

Deputy Chairman

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Louise Dedichen

Louise Dedichen

Board member

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Runar Rønningen

Runar Rønningen

Board member

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Christoffer Kleppen

Christoffer Kleppen

Board member

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Contributors

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