Hudya Group is a Nordic operator within the power, telecom, insurance, banking and alarm/smart living markets with headquarters located in Norway. Hudya was founded in 2016 by Børge Leknes, Morten Kvam and Pål Lauvrak with the idea of providing everyday services in a fair and simple way. Since its foundation, Hudya has established operations in Norway, Sweden and Denmark with a pro-forma revenue of approx. NOK 190m (2018 estimate). Hudya aims to establish further subsidiaries in selected European markets during 2019 and 2020. Hudya is aiming to combine the advantages of technology while understanding that interpersonal relationships continue to be an important factor for a holistic customer experience.
Our mission: Easy, fair and hassle-free
No one wants to spend time reviewing contractual terms, monitoring bills, and listening to elevator music while on hold. That’s what we’ll do for you. We’ll make sure you get a fair deal and more peace of mind.
We start with one simple promise: To help people spend time on the things that really matter. We believe managing everyday life should be easy. That’s why we’re working towards building one platform to manage everyday services, from electricity to insurance. We refuse to spend time on multiple sites, remembering passwords, or unsubscribing from newsletters. We believe there are better things to spend time on, like page turners, karaoke road trips, Sunday morning lie-ins, and skipping stones. We refuse to accept unnecessary costs and hidden fees. We demand transparency from industries known for making terms and conditions difficult to understand. We will be responsible for negotiating the best terms and reading the small print. We make it easy for customers to leave us at any time. We believe they will want to stay. We believe in conversations, not corporate or legal jargon. We believe the world is confusing and cluttered enough. We champion simplicity, integrity and honesty. We embrace technology because it helps make life easier. We believe nothing takes the place of a human voice. We believe companies should think more about people than profit.
Electricity, insurance, banking, telecommunications, alarm and smart living.
Honest and transparent customers relationships. No binding period - customer retention through customer trust in pricing and service.
One product partner within each industry. "Plug and play" partnerships.
Automated solutions with minimal overhead to ensure long-term competitive prices. Analog customer service to provide top customer service and sales assistance.
Tech by demand
Santa Fe, Argentina
Tech and design
HQ global, tech and distribution
HQ and distribution
HQ and distribution
Tech by demand
Hudya has established operations in Norway, Sweden and Denmark with a pro-forma revenue of approx. NOK 190m (2018E). Hudya aims to establish further subsidiaries in selected European markets during 2019 and 2020. In addition to operations in Scandinavia, Hudya has tech resources by demand operating from Ukraine, USA and Argentina as well.
Hudya was founded by Børge Leknes, Morten Kvam and Pål Lauvrak.
Greger Teigre Wedel joins in as partner.
Launch of Hudya Power in Norway in partnership with Energi Salg Norge.
Acquisition of Bodø Forsikringssenter AS & Nordafor AS. Niclas Öst joins as partner and Country Manager Sweden.
Carsten Müller joins in as partner, Chief Business Development Manager and Country Manager Denmark.
Launch of Hudya Power in Sweden in partnership with Energi Försäljning Sverige.
Acquisition of Gradén Mattsson AB. 221 employees. Revenue SEK 100m. EBITDA SEK 6.9m (2016).
Organization in place to ensure high growth – new board of directors and key employee hires.
Launch of Hudya Insurance in Norway in partnership with Frende Forsikring.
Launch of Hudya Power in Denmark in partnership with Energi Denmark.
Acquisition of Aconto AS. Revenue MNOK 50. EBITDA 10 MNOK (2017). …and Telipol. Revenue 25 MNOK (2018e)
Launch of Aconto Denmark as the second vertical in Hudya Denmark.
Acquisition of Conteo AB in Sweden as a first step to launch refinancing in Sweden.
Acquisition of all activities of SalesPartners Direct Sales ApS in Denmark. All activities are transferred to Hybrid Distribution ApS, a company in Hudya Group.
Acquisition of SEQR Group AB in Sweden – gaining access to advanced fintech back-end infrastructure in an existing scalable payment platform and app.
Merge with Payr AS, combining the product innovation strength of Payr with the distribution and market power of Hudya.
Hanne Ek is appointed as CFO for Hudya Group AS.
Meet our highly experienced management team with experience from relevant industries, distribution, digitalization and partner-based businesses with the ability to create strong growth.
Meet our broadly composed board of directors. Hudya Group’s board members are professional and competent with experience from tech, digitalization, equity, IPOs, globalization, communication, leadership, distribution, strategic alliances and consulting.