"Hudya's business model of digitization and logical automation of everyday services has the potential for profitable growth in and outside the Nordic countries."

Mats Wennberg - interim CEO Hudya AB

Hudya is a future-oriented Norwegian group with global ambitions.
Our unique platform enables us to create and distribute everyday services at a low cost worldwide, starting in Norway, Sweden and Denmark.

View our available products in Scandinavia:

We are challengers, seeking to disrupt the established market for everyday services. We want our customers to get an insanely good customer experience and save time and money.

Get to know us

Our history so far

Hudya was founded by Børge Leknes, Morten Kvam and Pål Lauvrak.

Aug 2016

Greger Teigre Wedel joins in as partner.

Jan 2017

Launch of Hudya Power in Norway in partnership with Energi Salg Norge.

Mar 2017

Acquisition of Bodø Forsikringssenter AS & Nordafor AS. Niclas Öst joins as partner and Country Manager Sweden.

Apr 2017

Carsten Müller joins in as partner, Chief Business Development Manager and Country Manager Denmark.

May 2017

Launch of Hudya Power in Sweden in partnership with Energi Försäljning Sverige.

Jun 2017

Acquisition of Gradén Mattsson AB. 221 employees. Revenue SEK 100m. EBITDA SEK 6.9m (2016).

Aug 2017

Organization in place to ensure high growth – new board of directors and key employee hires.

Sep 2017

Launch of Hudya Insurance in Norway in partnership with Frende Forsikring.

Nov 2017

Launch of Hudya Power in Denmark in partnership with Energi Denmark.

Dec 2017

Acquisition of Aconto AS. Revenue MNOK 50. EBITDA 10 MNOK (2017). …and Telipol. Revenue 25 MNOK (2018e)

Jul 2018

Launch of Aconto Denmark as the second vertical in Hudya Denmark.

Apr 2019

Acquisition of Conteo AB in Sweden as a first step to launch refinancing in Sweden.

Apr 2019

Acquisition of all activities of SalesPartners Direct Sales ApS in Denmark. All activities are transferred to Hybrid Distribution ApS, a company in Hudya Group.

May 2019

Acquisition of SEQR Group AB in Sweden – gaining access to advanced fintech back-end infrastructure in an existing scalable payment platform and app.

Jun 2019

Merge with Payr AS, combining the product innovation strength of Payr with the distribution and market power of Hudya.

Jul 2019

Hanne Ek is appointed as CFO for Hudya Group AS.

Sep 2019

15 January 2020, Sweden’s financial supervisory authority (Sw. Finansinspektionen) approves Hudya’s prospectus related to a share issue and intention to list its shares on Nasdaq First North.


Jan 2020

Hudya AB is listed at Nasdaq First North Growth Market.

Feb 2020

Acqusition of Sponz AS’ customer portfolio of mobile telephony customers.

Feb 2020

Mats Wennberg is appointed as CEO for Hudya AB.

April 2020

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